EAST LIBERTY, OH – Having built its reputation over nearly five decades to become North America’s foremost proving ground for leading-edge advances in automotive safety and performance, Transportation Research Center Inc. has launched a new brand identity – TRCnext – reflecting its leadership with a full range of advanced technologies that are changing the face of mobility and automotive technology worldwide.
Emphasizing this brand identity is a new TRCnext logo and a corporate slogan: “Imagine First, TRCnext.”
“TRCnext represents our commitment to embracing rapidly evolving technologies that are forever changing the way the world moves people, products and economic prosperity,” said Brett Roubinek, president and CEO of Transportation Research Center Inc. “While we will always take pride in our world-class test facilities and processes, TRCnext places a strong, new focus on the unmatched expertise of our people, their curiosity, problem-solving orientation and ability to anticipate what’s next in transportation and advanced mobility,” he said.
As examples, Roubinek cited important strides taken recently to help ensure that TRC and its clients have an even bigger role in shaping the future of mobility technology, safety and efficiency.
“In the spirit of TRCnext, these developments demonstrate that our people and facilities are always prepared for tomorrow’s challenges and opportunities, ready for new technologies to be tested, refined and put safely into service by helping our clients to imagine – and then achieve – what’s next on the world’s roadways,” Roubinek said.
For more information on TRCnext and the latest advances at TRC Inc., visit trcpg.com.
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For more information about TRC Inc. and the new TRC California testing and research center, contact: firstname.lastname@example.org.